ARTIFACT PRICING STUDIO
Price the proof, not the seat. Seven company-specific pricing studios inside one shared artifact-pricing doctrine.
Final Doctrine
The dashboard is the delivery surface. The receipt is the product. The Evidence Room is the monetization event. The reviewer packet is the premium. The archive is the recurring revenue.
Do not price these seven companies like ordinary SaaS. The pricing unit is not the software account — it is the verified artifact package that reduces uncertainty for a reviewer.
Wrong Question
How many users, seats, or months?
Traditional SaaS prices the software account.
Right Question
How much financial, legal, regulatory, capital, diligence, or reputational risk is being made more reviewable, auditable, and defensible?
Evidence-receipt pricing prices the verified artifact package.
Pricing Frame
The workspace creates usage. The artifact event captures value. The money is in the moment when someone needs to prove something consequential.
Regional Capital and Trust Channels
REGIONAL CAPITAL AND TRUST CHANNELS
(MCN, SGC, Start Garden, GVSU)
|
| Distribution Wedge
v
COHORT 2 VENTURES
(DiligenceProof, OperatorProof, GrantProof)
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| Platform Adoption
v
VERIFIED EVIDENCE ROOMS
(Signed Receipts, Offline Audit Scripts)Grounding startups in the operational contexts of these regional leaders provides each venture with an immediate buyer profile, a third-party reviewer persona and a clear distribution channel.
Candidate Evaluation Matrix
| Venture | Workflow Fit (20) | Evidence Room (15) | Network Leverage (15) | Capital Rel. (15) | Dev Wedge (10) | AI Risk Mit. (10) | Founder Fit (10) | Revenue Pot. (5) | Total | Rank |
|---|---|---|---|---|---|---|---|---|---|---|
| DiligenceProof Meagan Malm | 19.5 | 14.5 | 14.5 | 15 | 8.5 | 9.5 | 9.5 | 4.8 | 95.8 | Rank 1 |
| OperatorProof Derrick McIver | 18.5 | 14 | 14 | 14.5 | 7.5 | 9 | 9.5 | 4.6 | 91.6 | Rank 2 |
| GrantProof Janet Wyllie | 18 | 14.5 | 13.5 | 11 | 8 | 8.5 | 9 | 4.5 | 87 | Rank 3 |
| PipelineProof Shorouq Almallah | 17.5 | 13.5 | 14 | 10.5 | 7.5 | 8 | 9.5 | 4.2 | 84.7 | Rank 4 |
| Venture Relations Proof Kim Pasquino | 16.5 | 12.5 | 13.5 | 13 | 8 | 8 | 8.5 | 4.2 | 84.2 | Rank 5 |
| Capital BridgeProof Joe Lampen | 16.5 | 12.5 | 13 | 13.5 | 7.5 | 8 | 8.5 | 4.3 | 83.8 | Rank 6 |
| FounderOpsProof Andrea "Dre" Wallace | 16 | 12 | 12.5 | 11.5 | 8.5 | 7.5 | 9 | 4 | 81 | Rank 7 |
Tier 1 — Transaction-Critical Deal-Room Platforms
Immediate capital risk.
Tier 2 — Compliance-Driven Institutional Anchors
Institutional audit mandates.
Tier 3 — Continuous Operating Signal and Portfolio Systems
Continuous workflows.
Cohort 2 Product Mapping
- DiligenceProofSeed and Series A founders raising venture capital.ReviewerAngel syndicate investment committees and lead investor counsel.First receiptdiligenceproof.completionGTM wedgeVDR document hashing APIs.
- OperatorProofAcquisition entrepreneurs and search fund operators.ReviewerSBA commercial lenders and buy-side investment committees.First receiptoperatorproof.addbackGTM wedgeQuickBooks and NetSuite ledger connectors.
- GrantProofGrant-funded technology startups and university spin-outs.ReviewerState and federal grant auditors and program officers.First receiptgrantproof.milestoneGTM wedgeUniversity ERP integration plugins.
- PipelineProofUniversity entrepreneurship centers and regional accelerators.ReviewerState economic development officers and university deans.First receiptpipelineproof.advancementGTM wedgeLTI standards for Canvas integrations.
- Venture Relations ProofVenture capital fund managers and portco founders.ReviewerFund limited partners and follow-on lead investors.First receiptventurerelations.updateGTM wedgeHubSpot and Stripe webhook listeners.
- Capital BridgeProofEarly-stage founders and fund finance directors.ReviewerCo-investor syndicates and company legal counsel.First receiptcapitalbridge.consentGTM wedgeCap table software integrations.
- FounderOpsProofSeed-stage founders and incubator programs.ReviewerAccelerator directors and startup advisory boards.First receiptfounderops.cadenceGTM wedgeLinear, Jira and GitHub integrations.
Base Layer — Where Value Is Captured
- WorkspaceIntake, collaboration, workflowCheap / accessible
- Receipt generationCanonical proof of eventPaid per artifact
- Evidence RoomReviewer-facing packetPremium
- ProofMail / handoffExternal review and verificationPremium
- Archive / audit trailLong-term defensibilityRecurring
- Escalation / counsel / CFO packetHigh-stakes reviewer packageHighest margin
Price Against Avoided Loss
The buyer should not compare the product to Airtable, Notion, DocuSign, Dropbox, HubSpot. They should compare it to:
Sales Argument
This artifact costs $5,000 because the unverified version of this workflow can delay or damage a $500,000, $2 million, $10 million, or $50 million decision.
Generic Risk Bands
- Under $100kSmall grant, pilot, founder update$500 – $1,500
- $100k – $500kSeed diligence, grant reimbursement, bridge note$1,500 – $5,000
- $500k – $2MAcquisition, institutional grant, venture round$5,000 – $15,000
- $2M – $10MLarger acquisition, fund reporting, major grant$15,000 – $40,000
- $10M+Institutional portfolio, repeated reviewer use$40,000+ / annualized
Unit A — Receipt primitive
Smallest verifiable unit. Priced low or bundled.
- ·Diligence response receipt
- ·Board consent receipt
- ·Grant expense receipt
- ·Founder milestone receipt
- ·QofE add-back receipt
- ·Mentor session receipt
- ·Portfolio KPI receipt
Unit B — Evidence Room
Full reviewer packet. This is where real pricing starts.
- ·receipt.json
- ·receipt.tlv
- ·reviewer_packet.pdf
- ·claims_limits.md
- ·source_evidence_manifest.csv
- ·Signed workflow state
- ·Verification instructions
- ·Source document hashes
- ·Reviewer-specific export
Unit C — Risk transfer / review event package
Highest-value artifact. Used when money, approval, financing, compliance or institutional credibility is at stake.
- ·Close-room assurance packet
- ·Acquisition assurance packet
- ·Bridge round packet
- ·Grant reimbursement packet
- ·LP signal packet
- ·Cohort outcome packet
Shared Revenue Architecture
- Tier 1 — Workflow accessGet users into the workflow.$99/month$199/month$499/month$1,000/month for teams
- Tier 2 — Receipt generationMonetize proof creation.$25 per simple receipt$100 per financial receipt$250 per reviewer-grade receipt$500+ per externally dispatched receipt
- Tier 3 — Evidence Room packageMonetize review readiness.$1,500 small packet$5,000 standard packet$15,000 institutional packet$25,000+ complex packet
- Tier 4 — Outcome / risk packageCapture value proportional to risk mitigated.0.25%–1.00% of transaction value1.00%–3.00% of grant reimbursement0.10%–0.50% of financing amountFixed institutional outcome package
- Tier 5 — Archive and defensibilityDurable revenue after the artifact event.$1,000/yr small archive$5,000/yr company archive$25,000/yr institutional archive$100,000+/yr ecosystem archive
Evidence Rates by Workflow
- Financing diligence0.10% – 0.50% of round size
- Acquisition diligence0.25% – 1.00% of transaction value
- Grant compliance1.00% – 3.00% of reimbursed amount
- Portfolio reporting0.05% – 0.20% of capital monitored
- Capital process / bridge round0.10% – 0.50% of capital event
- Accelerator outcome reportingFixed cohort fee plus funder-report premium
- Founder executionLow monthly fee plus investor-packet premium
Deal Math — Worked Example
- Founder workspace$199/month × 12$2,388
- Diligence receiptsbundled$0
- CloseRoom Evidence Roomone-time$7,500
- Counsel / investor reviewer packetone-time$2,500
- ProofMail distributionone-time$500
- Annual archiverecurring$2,000
Versus $99/month flat SaaS = $1,188. The founder is not buying software — the founder is buying a more credible close.
Portfolio Pricing Correction — Seven Studios
- 01DiligenceProof$99/user/month$3,500 – $25,000 per financing Evidence Room
- 02OperatorProof$199/user/month$7,500 – $50,000 per acquisition diligence packet
- 03VentureRelationsProof$49/company/month$5,000 – $20,000/year per portfolio company; $50,000+ fund packet
- 04CapitalBridgeProof$199/month$5,000 – $25,000 per capital-process packet
- 05FounderOpsProof$199/month$2,500 – $7,500 per investor-ready execution packet; $10,000+ per cohort
- 06GrantProof$299/month$5,000 – $50,000 per grant compliance / audit packet
- 07PipelineProof$199/month$15,000 – $150,000 per cohort / program outcome Evidence Room
Bankabil Platform Tax
- Basic receipt generationSmall per-receipt infrastructure fee
- TLV signing / verificationPer signed artifact
- Evidence Room exportPer reviewer packet
- ProofMail handoffPer external reviewer delivery
- Long-term archiveAnnual storage / verification fee
- White-label trust kernelAnnual license or revenue share
- Low-value workspace SaaS5% – 10%
- Receipt generation10% – 20%
- Evidence Room package15% – 25%
- High-stakes reviewer packet20% – 30%
- Enterprise / institutional archive15% – 25%
Language Discipline
$199/month per user.
Pricing is tied to the value of the decision being made reviewable.
We help you manage diligence.
We create reviewer-grade evidence packets that reduce uncertainty in financing, acquisition, grant, portfolio and ecosystem decisions.
This is workflow SaaS.
This is evidence infrastructure for consequential workflows.
Flat platform subscription.
Artifact-based pricing tied to transaction exposure, reviewer burden and risk reduction.