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Workshop 2 · Cohort 2

ARTIFACT PRICING STUDIO

Price the proof, not the seat. Seven company-specific pricing studios inside one shared artifact-pricing doctrine.

Studios
7
Revenue Tiers
5
Risk Bands
5
Pricing Units
3

Final Doctrine

The dashboard is the delivery surface. The receipt is the product. The Evidence Room is the monetization event. The reviewer packet is the premium. The archive is the recurring revenue.

Do not price these seven companies like ordinary SaaS. The pricing unit is not the software account — it is the verified artifact package that reduces uncertainty for a reviewer.

Weeks 1-3, with pricing reviews at Weeks 5 and 10.

Wrong Question

How many users, seats, or months?

Traditional SaaS prices the software account.

Right Question

How much financial, legal, regulatory, capital, diligence, or reputational risk is being made more reviewable, auditable, and defensible?

Evidence-receipt pricing prices the verified artifact package.

Pricing Frame

Artifact price = Risk exposure × Reviewer importance × Evidence completeness × Urgency × Defensibility premium
Price = max( minimum package fee , risk exposure × evidence rate )

The workspace creates usage. The artifact event captures value. The money is in the moment when someone needs to prove something consequential.

Regional Capital and Trust Channels

REGIONAL CAPITAL AND TRUST CHANNELS
(MCN, SGC, Start Garden, GVSU)
        |
        |  Distribution Wedge
        v
COHORT 2 VENTURES
(DiligenceProof, OperatorProof, GrantProof)
        |
        |  Platform Adoption
        v
VERIFIED EVIDENCE ROOMS
(Signed Receipts, Offline Audit Scripts)
Michigan Capital NetworkGrand AngelsSleeping Giant CapitalStart GardenMSU Research FoundationGVSU CEI

Grounding startups in the operational contexts of these regional leaders provides each venture with an immediate buyer profile, a third-party reviewer persona and a clear distribution channel.

Candidate Evaluation Matrix

VentureWorkflow Fit (20)Evidence Room (15)Network Leverage (15)Capital Rel. (15)Dev Wedge (10)AI Risk Mit. (10)Founder Fit (10)Revenue Pot. (5)TotalRank
DiligenceProof
Meagan Malm
19.514.514.5158.59.59.54.895.8Rank 1
OperatorProof
Derrick McIver
18.5141414.57.599.54.691.6Rank 2
GrantProof
Janet Wyllie
1814.513.51188.594.587Rank 3
PipelineProof
Shorouq Almallah
17.513.51410.57.589.54.284.7Rank 4
Venture Relations Proof
Kim Pasquino
16.512.513.513888.54.284.2Rank 5
Capital BridgeProof
Joe Lampen
16.512.51313.57.588.54.383.8Rank 6
FounderOpsProof
Andrea "Dre" Wallace
161212.511.58.57.59481Rank 7

Tier 1 — Transaction-Critical Deal-Room Platforms

Immediate capital risk.

Tier 2 — Compliance-Driven Institutional Anchors

Institutional audit mandates.

Tier 3 — Continuous Operating Signal and Portfolio Systems

Cohort 2 Product Mapping

  • DiligenceProof
    Seed and Series A founders raising venture capital.
    ReviewerAngel syndicate investment committees and lead investor counsel.
    First receiptdiligenceproof.completion
    GTM wedgeVDR document hashing APIs.
  • OperatorProof
    Acquisition entrepreneurs and search fund operators.
    ReviewerSBA commercial lenders and buy-side investment committees.
    First receiptoperatorproof.addback
    GTM wedgeQuickBooks and NetSuite ledger connectors.
  • GrantProof
    Grant-funded technology startups and university spin-outs.
    ReviewerState and federal grant auditors and program officers.
    First receiptgrantproof.milestone
    GTM wedgeUniversity ERP integration plugins.
  • PipelineProof
    University entrepreneurship centers and regional accelerators.
    ReviewerState economic development officers and university deans.
    First receiptpipelineproof.advancement
    GTM wedgeLTI standards for Canvas integrations.
  • Venture Relations Proof
    Venture capital fund managers and portco founders.
    ReviewerFund limited partners and follow-on lead investors.
    First receiptventurerelations.update
    GTM wedgeHubSpot and Stripe webhook listeners.
  • Capital BridgeProof
    Early-stage founders and fund finance directors.
    ReviewerCo-investor syndicates and company legal counsel.
    First receiptcapitalbridge.consent
    GTM wedgeCap table software integrations.
  • FounderOpsProof
    Seed-stage founders and incubator programs.
    ReviewerAccelerator directors and startup advisory boards.
    First receiptfounderops.cadence
    GTM wedgeLinear, Jira and GitHub integrations.

Base Layer — Where Value Is Captured

  • WorkspaceIntake, collaboration, workflowCheap / accessible
  • Receipt generationCanonical proof of eventPaid per artifact
  • Evidence RoomReviewer-facing packetPremium
  • ProofMail / handoffExternal review and verificationPremium
  • Archive / audit trailLong-term defensibilityRecurring
  • Escalation / counsel / CFO packetHigh-stakes reviewer packageHighest margin

Price Against Avoided Loss

The buyer should not compare the product to Airtable, Notion, DocuSign, Dropbox, HubSpot. They should compare it to:

Failed financingDelayed closeBroken diligenceUnverified cap tableSBA underwriting frictionGrant clawbackLP reporting distrustBad acquisition diligenceUnauditable cohort outcomesLegal / reviewer reworkInvestor confidence lossEnterprise pilot slippage

Sales Argument

This artifact costs $5,000 because the unverified version of this workflow can delay or damage a $500,000, $2 million, $10 million, or $50 million decision.

Size of decisionRisk exposureReviewer burdenUrgencyCost of failureAudit / compliance sensitivityExternal trust createdRepeatability of the artifact

Generic Risk Bands

  • Under $100kSmall grant, pilot, founder update$500 – $1,500
  • $100k – $500kSeed diligence, grant reimbursement, bridge note$1,500 – $5,000
  • $500k – $2MAcquisition, institutional grant, venture round$5,000 – $15,000
  • $2M – $10MLarger acquisition, fund reporting, major grant$15,000 – $40,000
  • $10M+Institutional portfolio, repeated reviewer use$40,000+ / annualized

Unit A — Receipt primitive

Smallest verifiable unit. Priced low or bundled.

  • ·Diligence response receipt
  • ·Board consent receipt
  • ·Grant expense receipt
  • ·Founder milestone receipt
  • ·QofE add-back receipt
  • ·Mentor session receipt
  • ·Portfolio KPI receipt

Unit B — Evidence Room

Full reviewer packet. This is where real pricing starts.

  • ·receipt.json
  • ·receipt.tlv
  • ·reviewer_packet.pdf
  • ·claims_limits.md
  • ·source_evidence_manifest.csv
  • ·Signed workflow state
  • ·Verification instructions
  • ·Source document hashes
  • ·Reviewer-specific export

Unit C — Risk transfer / review event package

Highest-value artifact. Used when money, approval, financing, compliance or institutional credibility is at stake.

  • ·Close-room assurance packet
  • ·Acquisition assurance packet
  • ·Bridge round packet
  • ·Grant reimbursement packet
  • ·LP signal packet
  • ·Cohort outcome packet

Shared Revenue Architecture

  • Tier 1Workflow accessGet users into the workflow.
    $99/month$199/month$499/month$1,000/month for teams
  • Tier 2Receipt generationMonetize proof creation.
    $25 per simple receipt$100 per financial receipt$250 per reviewer-grade receipt$500+ per externally dispatched receipt
  • Tier 3Evidence Room packageMonetize review readiness.
    $1,500 small packet$5,000 standard packet$15,000 institutional packet$25,000+ complex packet
  • Tier 4Outcome / risk packageCapture value proportional to risk mitigated.
    0.25%–1.00% of transaction value1.00%–3.00% of grant reimbursement0.10%–0.50% of financing amountFixed institutional outcome package
  • Tier 5Archive and defensibilityDurable revenue after the artifact event.
    $1,000/yr small archive$5,000/yr company archive$25,000/yr institutional archive$100,000+/yr ecosystem archive

Evidence Rates by Workflow

  • Financing diligence0.10% – 0.50% of round size
  • Acquisition diligence0.25% – 1.00% of transaction value
  • Grant compliance1.00% – 3.00% of reimbursed amount
  • Portfolio reporting0.05% – 0.20% of capital monitored
  • Capital process / bridge round0.10% – 0.50% of capital event
  • Accelerator outcome reportingFixed cohort fee plus funder-report premium
  • Founder executionLow monthly fee plus investor-packet premium

Deal Math — Worked Example

A $2M seed round using DiligenceProof
  • Founder workspace$199/month × 12$2,388
  • Diligence receiptsbundled$0
  • CloseRoom Evidence Roomone-time$7,500
  • Counsel / investor reviewer packetone-time$2,500
  • ProofMail distributionone-time$500
  • Annual archiverecurring$2,000
First-year revenue$14,888

Versus $99/month flat SaaS = $1,188. The founder is not buying software — the founder is buying a more credible close.

Portfolio Pricing Correction — Seven Studios

Bankabil Platform Tax

  • Basic receipt generationSmall per-receipt infrastructure fee
  • TLV signing / verificationPer signed artifact
  • Evidence Room exportPer reviewer packet
  • ProofMail handoffPer external reviewer delivery
  • Long-term archiveAnnual storage / verification fee
  • White-label trust kernelAnnual license or revenue share
Suggested take-rate
  • Low-value workspace SaaS5% – 10%
  • Receipt generation10% – 20%
  • Evidence Room package15% – 25%
  • High-stakes reviewer packet20% – 30%
  • Enterprise / institutional archive15% – 25%

Language Discipline

  • $199/month per user.

    Pricing is tied to the value of the decision being made reviewable.

  • We help you manage diligence.

    We create reviewer-grade evidence packets that reduce uncertainty in financing, acquisition, grant, portfolio and ecosystem decisions.

  • This is workflow SaaS.

    This is evidence infrastructure for consequential workflows.

  • Flat platform subscription.

    Artifact-based pricing tied to transaction exposure, reviewer burden and risk reduction.